Totes Good was the result of needing a creative outlet that wasn’t controlled by clients or deadlines. A personal project run soley by myself, that incorporates illustration, graphic design, textile design and sewing.
The brand sells fun, vibrant and versatile screen printed bags in a range of different styles and custom patterns.
Totes Good provides me with the opportunity to paint patterns, design bags, work with fabric and then put my branding, advertising and art direction experience to good use.
L1 is a shared studio space located in Preston. Situated on the first level of its building, the name and brandmark talk to the location and floor plan of the space itself.
The studio's branding reflects its contemporary, warm and welcoming interior. A carefully designed and considered space for creativity and collaboration.
Fontanella Winery is an Italian family owned business located in Glenlyon Victoria. What makes this estate unique is that they intentionally reduce their harvests in order to select the best grapes for fermentation, resulting in intense flavours and boutique limited ranges.
A simple and classic solution was developed for their brandmark, featuring the Italian cypress trees that line their estate.
Larder is a café, restaurant and fine food deli located in Daylesford.
Specialising in premium local produce, Larder uses only the freshest ingredients to create their delicious meals and platters. They also sell their own brand of coffee, condiments and conserves to complement their extensive range of charcuterie and cheeses.
Lucky Pops was established in 2012 by Michelle Luckman. The Melbourne based business specialises in handcrafted popsicles that use fresh seasonal fruits, herbs and spices. Their flavours are bold, inventive and memorable with a menu that changes frequently, and they often develop custom pops for special events and festivals.
The Noom family have been growing healthy, plump garlic in their veggie garden for years. In 2016 they expanded their humble crop to a small plot, in order to test their harvest at the farmers’ markets. With overwhelming success, the plot grew into a paddock and Gerdavale Garlic was born.
A brand was created to communicate Gerdavale’s home grown story, with a hand pulling garlic from the earth, a lush illustration of the Noom farm and friendly messaging.
Anthony Tosello is a Melbourne fashion photographer. He required a simple, contemporary branding solution that would complement his photography style.
A monogram of Anthony's initials was developed to lay over imagery – subtle line work that took ownership without feeling overly branded. A design that let Anthony's body of work speak for itself.
Atria is a Caydon residential development in Hawthorn. The suburb is renowned for its leafy parks, tree-lined streets, private schools and affluent demographic.
Referencing premium fashion brands such as Burberry and Ralph Lauren, photography was developed to capture the sense of establishment synonymous with the area.